How Do Bloggers Make Money?
Working as a blogger is really simple and straight forward, once you have it down. But that period between having it down and starting out is a long and tedious one, and it’s during that time that most bloggers give up and quit. So how do bloggers make money?
Of course they make money by using Adsense and other affiliate programs, but how do they do it? They either join someone’s coaching program and hit the fast track, or they roll up their sleeves, pack a lunch and brace themselves for the long haul. If you are serious about making money as a blogger then read this all the way through. It’ll be the best 5 minutes you spend today.
As the chart shows there are essentially three paths most bloggers will follow.
The first is the blogger who takes a journey of self-learning, soaking in everything they can about the business, determined to forge their own path based on solid principles (thick red path). This blogger is no cheap scape, they sink money into all the best WordPress themes, plugins, SEO software, web hosting, PPC campaigns, affiliate programs, etc… They jump out of the gate with lots of momentum, even making some money, but they soon discover that due to the nature of blogging and organic search traffic that they have a tremendous drop-off in earnings and traffic. This could be because search engines didn’t like something on their pages, their PPC campaigns were flawed, or one of many other problems. A large portion of these bloggers drop off at this point, just before things could’ve turned around. Some of these bloggers make money. But it must be relative to the money they had to spend to make it, which LOTS of people don’t consider. Spending $4 to make $5 isn’t a winning plan on this scale.
The next type of bloggers make money very, very slowly, and not very much of it (thin red path). They’re the ones who have a blog or two, who write for article directories like Squidoo and maybe make a $100 a month or so from ad sharing and maybe some more from affiliate revenue. These bloggers typically have good content and maybe even understand SEO, but they don’t have the money to sink in to PPC campaigns or frills like the first type of blogger we discussed, nor do they grasp the full potential of blogging (nor how to leverage the power of it). However these bloggers do spend an inordinate amount of their time on blogging. Time is money, right? So if a blogger spends 20 hours a week writing for a year or more, how much money is that had they been working a real job for those 20 hours a week? I’ll tell you, it’s $15,600 a year at $15 per hour. Not only do these bloggers not make good money, they spend it on other things AND they LOSE MONEY because of the opportunity cost of their failed blogging. Many of these bloggers end their blogging careers after 1 – 2 years of trying to make it work, to make money. These typically become Angry Bloggers as I call them.
How Do Bloggers Make Money, The Answer
Finally, let’s talk about the third group of bloggers (black path). These people start off on a different footing. Whether by luck or skillful insight, these bloggers came upon the master plan for success in blogging early on. They were fortunate in having bypassed the typical hurdles and pains that the first two types of bloggers had, and these bloggers make money almost right away. You’ll notice that these bloggers also (ironically) spent less money to start. While the first two types make up the majority of bloggers today, this third type is the real money blogger, the ones who make money blogging. The only money they spend are on the essentials… a good coach and blogging strategy like that found with Forever Affiliate, a solid hosting plan that allows them to have dozens and dozens of blogs with no added cost and a full set of tools to use for free (HostGator), and tools for keyword research and SEO work. Their total cost, up front, is still WAY less than the other two types spend on things which don’t matter. See our blogging tools page.
You say you don’t believe me? I bought this domain and set the site up less than 2 months ago and I’m already ranking on page 1 of search results for my keywords (like this page) and without buying backlinks and other gimmicks that trap new bloggers and waste their money AND their time.
So which do you think is the best path? Its clear, right. So why do so many, even knowing the facts, still insist on doing what we KNOW doesn’t work? In a discussion over at the Wall Street Journal, Jason Calacanis and Alan Meckler debate the success potential of blogs, and Jason sums it up like this: “The majority will not make a living off blogging, some will. Time will tell how big the some market is, hundreds or hundreds of thousands. I’m going with the latter.” This is exactly what I’m saying. I admit it, too, most people don’t make any money blogging.
How do bloggers make money like this? They’re what I call MoLoggers (or Money Bloggers). There are Vloggers (Video Bloggers), Bloggers (nothing more than diaries or journals essentially because they aren’t optimized to MAKE MONEY), and MoLoggers. Like every other blogger you have a choice. Spend your time and money on a less likely path, or spend less money and time on the path most likely to give quicker and more significant success. This simplicity is what drives successful bloggers crazy as they see others spinning in circles.
What can you do? Break the cycle of typical blogger failure, step out and follow winners. When you look at the champions in any industry or sport, who do they have as coaches or mentors? Some schmo who never succeeded at anything, or the champions in their fields? Exactly. If you want success, emulate and surround yourself with it.
When you think about all the actions required to be successful it makes sense, too, that lots of people get confused or swamped with information overload and throw in the towel. Its unfortunate never the less because if you take a deep breath, slow down, maybe step back a bit, and soak in the systems and processes that matter you can dive in to those and remain focused, worrying about the fine tuning later. It’s that fine tuning, the small details, that ultimately bind and overwhelm bloggers. With sites like Money Blogger we’re hoping to change that with blogging tips and guides to simplify things.
Look at blogging from a bird’s-eye view. What does it take to succeed? You need visitors, you need content that those visitors enjoy or find useful, and you need to offer products or services that inspire clicks and convert. That’s it, right? In its truest sense, yes, that’s all you need, but you and I know that there’s more to it.
So let’s break it down to identify those steps that really matter.
Continue reading part two if this article, “How Do Bloggers Make Money Part 2“