How do bloggers make money?
Monetizing a blog is something you must do well and it’s how bloggers make money from their work. There are countless ways to do it and the surest bet is to incorporate several monetizing strategies into your blog’s action plan and analyze them.
I presume you’re reading this article because you’re either new to blogging or looking for new tips and ideas to kick-start your blog’s earnings growth. When you visit other sites start to take notice of how they are set up and the types of advertisements they are using. You’ll find that user-targeted ads like those served from Google are the most common because Google does the work for you, targeting the interests of a specific user to something they might likely be interested in. And that’s the point you need to remember. Regardless of how good a product or service is, unless your visitor is interested or in need of it, your sales or click-through rate will suffer. Bloggers make money by offering things that a reader might be interested in or need.
Another Way Of Monetizing A Blog
… is to offer products or services that visitors may like, by way of an affiliate relationship. Take Amazon, for instance, which you can see linked to on this blog. I am an affiliate with Amazon and so I can link to their products, using their ads and resources, and Amazon in turn gives me a sales commission every time a someone makes a purchase after clicking on my ad to get there. The advantage is that the visitor needn’t buy the product or service at Amazon that I linked to; if they browse around Amazon after clicking my advertisement and buy anything else, I still get the commission.
This same principle is true for nearly all of the other advertisements you’ll see on a blog. On Money Blogger, for example, we advertise HostGator as our recommended web host and we have a banner advertisement which visitors can click to learn more. As an affiliate at HostGator we receive a commission if our visitors do business with HostGator after clicking our ad to get there. Some people don’t like clicking affiliate advertisements because they feel like they’ll pay more. But the truth is that often times you can get your readers a better price than they could get on their own. As another example, thanks to our affiliate relationship I can share a special coupon code to HostGator (“another25off”) that you won’t find anywhere else and which saves you 25% off your web hosting. And I still get a commission.I don’t know of a single business that increases their sales prices to compensate for affiliate sales. The blog visitor pays the same (or lower) price that they would otherwise, and they’re helping support the blog they are visiting when they use the links they see advertised.
HostGator and other businesses know that they will make less money when they pay affiliates, but in the bigger picture they’re better off making less, and paying commissions in order to get thousands of bloggers advertising for them. We all know how much advertising costs, so for Amazon or HostGator or any other business to get the kind of exposure that blogs do worldwide would cost them an arm and a leg, so while they make less per sale after paying commissions, they still have a net increase in sales revenue. Monetizing a blog through these affiliate relationships is the most lucrative path to making money as a blogger. From training to other products and services, you can find partners to become affiliated with in almost every single niche.
A less common approach to monetizing a blog is to charge a membership fee; charging subscribers to access your content. This is a much less common approach and really is only suitable if you’re offering proprietary software, products or training, for example. Then there are even less common ways of making money with a blog, such as selling your own products (e.g. drop shipping) or otherwise having a eCommerce site. For example, photographers often have their own portfolios available to view and purchase online and they use an eCommerce portal to do it. Finally, really large blogs (those with a high enough traffic volume) earn revenue from selling ad space directly to advertisers or through brokerage firms. Most people won’t have to worry about that since they won’t likely generate the kind of traffic that such advertisers are interested in.
The purpose of this article on monetizing a blog was to get you thinking about how you will make money blogging and maybe get you to consider more closely the focus of your content. If you’re aim is to make money from Google Adsense then you will want to target keywords with a higher CPC to increase your earnings (but be prepared to face stiffer competition). If you’re building a portfolio of smaller traffic blogs with a very specific niche (and less competition) then you might be better served with affiliate commissions. But you must have a plan and a focus if you want to earn an income, because without it you’ll wander aimlessly, draw little traffic, and convert few sales. Take a moment and read my article on how long it takes to make money blogging.